Privacy Policy

Last updated: 3rd December 2025

1. Introduction

This Privacy Policy explains how Adam Davies Coaching (“we”, “us”, “our”) collects, uses and protects your personal data when you interact with us, including when you visit our website, contact us, or sign up for our services (such as coaching or kettlebell classes).

We are committed to protecting your privacy and handling your data in a transparent and lawful manner.

Business name: Adam Davies Coaching
Contact person: Adam Davies
Email: info@adamdaviescoaching.co.uk
Phone: 07738 664427

2. What Information We Collect

We may collect and process the following types of personal data:

Information you provide directly:

  • Name

  • Email address

  • Phone number

  • Address or general location (e.g. postcode)

  • Health and fitness information you choose to share (e.g. injuries, goals, medical considerations)

  • Payment details (handled securely via our payment provider, where applicable)

  • Any other information you provide when contacting us or filling in forms (online or offline)

Information collected automatically (website):

  • IP address

  • Browser type and version

  • Device information

  • Pages visited, time and date of visit, and other usage data (via cookies/analytics tools if used)

3. How We Use Your Information

We use your personal data for the following purposes:

  • To provide our services (e.g. coaching, classes, programmes)

  • To contact you about your enquiries, bookings or leads

  • To send you information you request (such as class times, pricing and offers)

  • To manage payments and billing

  • To improve our services and customer experience

  • To send occasional marketing communications (where you have given consent or where we are otherwise permitted by law)

  • To comply with legal and regulatory obligations

4. Legal Basis for Processing (UK GDPR)

We process your personal data under one or more of the following legal bases:

  • Consent – when you have given clear consent (e.g. opting in to marketing communications).

  • Contract – when processing is necessary to provide the services you have requested (e.g. managing your booking or programme).

  • Legitimate Interests – for reasonable business purposes, such as improving our services or responding to enquiries, where your rights are not overridden.

  • Legal Obligations – where processing is required to comply with the law (e.g. tax records).

5. How We Share Your Data

We do not sell your personal data.

We may share your personal data with:

  • Service providers who help us deliver our services (e.g. email platforms, booking systems, payment processors, advertising platforms like Meta/Facebook if applicable)

  • Professional advisers (e.g. accountants, legal advisers) where necessary

  • Authorities or regulators where we are required to do so by law

All third-party service providers are only permitted to use your data in accordance with our instructions and the law.

6. International Transfers

If any of our service providers are based outside the UK/EEA, your personal data may be transferred to and processed in those countries. In such cases, we take steps to ensure your data is protected, such as using standard contractual clauses or other appropriate safeguards as required by UK data protection law.

7. Data Retention

We keep your personal data only for as long as reasonably necessary for the purposes set out in this Privacy Policy, including to meet legal, accounting, or reporting requirements.

Typical retention periods may include:

  • Enquiries and lead information: up to [e.g. 2 years] after last contact

  • Client records: up to [e.g. 6 years] after the end of the coaching/contract for legal/tax purposes

After these periods, data will be securely deleted or anonymised.

8. Your Rights

Under UK data protection law, you have the following rights:

  • Right of access – to request a copy of the personal data we hold about you.

  • Right to rectification – to have inaccurate or incomplete data corrected.

  • Right to erasure – to request deletion of your personal data in certain circumstances.

  • Right to restrict processing – to limit how we use your data in certain situations.

  • Right to data portability – to receive your data in a structured, commonly used format.

  • Right to object – to object to processing based on legitimate interests or direct marketing.

  • Right to withdraw consent – where processing is based on consent, you can withdraw it at any time.

To exercise any of these rights, please contact:

Email: info@adamdaviescoaching.co.uk
Phone: 07738 664427

We may need to verify your identity before responding to your request.

9. Marketing Communications

We may send you marketing messages about our services, offers, or events if:

  • You have opted in to receive them, or

  • You are an existing client and we are permitted to contact you under applicable law.

You can opt out at any time by:

  • Clicking the “unsubscribe” link in our emails, or

  • Contacting us at info@adamdaviescoaching.co.uk

10. Cookies and Tracking Technologies

If our website uses cookies or similar technologies, these may be used to:

  • Improve site performance and user experience

  • Analyse website traffic and usage

  • Support advertising and retargeting (e.g. via Meta/Facebook Pixel or similar tools)

You can usually control cookies through your browser settings. For more detailed information, please refer to our Cookie Policy (if you have one) or contact us directly.

11. Data Security

We take appropriate technical and organisational measures to protect your personal data from loss, misuse, unauthorised access, disclosure, alteration, or destruction.

However, no method of transmission over the internet or electronic storage is completely secure, so we cannot guarantee absolute security.

12. Children’s Data

Our services are not primarily directed at children. We do not knowingly collect personal data from children under 16 without parental consent. If you believe a child has provided us with personal data without appropriate consent, please contact us and we will delete it.

13. Contact Us

If you have any questions, concerns, or requests about this Privacy Policy or your personal data, please contact:

Adam Davies Coaching
Contact person: Adam Davies
Email: info@adamdaviescoaching.co.uk
Phone: 07738 664427

You also have the right to lodge a complaint with the UK supervisory authority:

Information Commissioner’s Office (ICO)
Website: ico.org.uk

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “Last updated” date. We encourage you to review this page periodically.