Hi, I’m Adam Davies — a fitness coach based in Liverpool.
From an early age, sport has always been a major part of my life. I played just about everything, but boxing quickly became my main focus. I boxed as an amateur for Gemini ABC in Speke, Liverpool, winning multiple regional titles, gold at the Haringey Box Cup in London, and in 2012 was even assessed for the Team GB development squad.

Those years in the ring taught me discipline, resilience, and focus — qualities that now define my approach to fitness and coaching.

Even after stopping boxing, I have always loved challenging myself. I’ve completed my first marathon and regularly compete in fitness events like HYROX and Hybrid Games.

I began my career as a personal trainer over a decade ago, managing a well-established private gym in Liverpool before moving into self-employment. Since then, I’ve helped hundreds of people reach their goals — from complete beginners achieving life-changing transformations to elite athletes preparing for competitions like the Paralympics or elite amateur boxing events. I’ve also guided clients through full rehabilitation programs following surgeries such as MFLP and ACL reconstructions.

I’ve always resisted the idea of sticking to one niche. My philosophy is simple: adapt to each client’s needs. This approach has not only helped me grow as a coach but has created an inclusive community — men and women aged 21 to 50+, its a community of hard working people who show up and push each other to be better.